An identity for the mash-up of improvisational comedy and a historical walking tour.

We'll See is a completely improvised walking tour of Portland. Each time, tourgoers see all the sights and learn the city’s history for the first time.

Challenge

Design an identity, website, and collateral that capture the spontaneous spirit of winging a historical walking tour.

Execution

The identity is a tangled monogram that references improvisation and city blocks. Brand applications include admission pins and a website. For the website, we shot custom background video of eccentric walking feet to hint at the experience to be had and give depth to an otherwise simple landing page.