Modern stationery designed with customization in mind.
This is a small sampling of the work I’ve created for Paper Culture, an online retailer of personalized cards and invitations.
Each piece is designed with Paper Culture’s general brand voice in mind, as well as a specific brand segment, mood, or prompt. Given the ephemeral nature of stationery, I generally pull from current trends in art and fashion. Realizing such a broad range of aesthetics occasionally involves incorporating physical media such as painting and paper craft. In addition, each design needs to accommodate the customer’s personalized content.